Faculty of Economics and Business Administration Publications Database

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Prospect theory in a dynamic game: Theory and evidence from online pay-per-bid auctions
Journal of Economic Behavior and Organization
2019
Brünner, Tobias
Reiner, Jochen
Natter, Martin
Skiera, Bernd
Regression Analysis
Springer
2019
Skiera, Bernd
Albers, Sönke
Reiner, Jochen
Why do consumers prefer static instead of dynamic pricing plans? An empirical study for a better understanding of the low preferences for time-variant pricing plans
European Journal of Operational Research EJOR
Selected
2018 Schlereth, Christian
Skiera, Bernd
Schulz, Fabian
How Customer Referral Programs Turn Social Capital into Economic Capital
Journal of Marketing Research
Selected
2018 van den Bulte, Christophe
Bayer, Emanuel
Skiera, Bernd
Schmitt, Philipp
Beyond Posted Prices: The Past, Present, and Future of Participative Pricing Mechanisms
Customer Needs and Solutions
2018 Spann, Martin
Zeithammer, Robert
Bertini, Marco
Haruvy, Ernan
Jap, Sandy D.
Koenigsberg, Oded
Mak, Vincent
Popkowski Leszczyc, Peter
Skiera, Bernd
Thomas, Manoj
Helping Merchants to Assess the Profitability of Deal-of-the-Day Promotions
Interfaces
2018
Reiner, Jochen
Skiera, Bernd
Visualizing asymmetric competitive market structure in large markets
Edgar Elgar
2018
Skiera, Bernd
Ringel, Daniel
Bessere Digitalisierung des Vertrieb mit dem MAROPO-Konzept
Springer Gabler, Wiesbaden
2018 Marini, Manuel
Skiera, Bernd
Time Preferences and the Pricing of Complementary Durables and Consumables
International Journal of Research in Marketing
Selected
2017 Ahmadi, Iman
Skiera, Bernd
Lambrecht, Anja
Heubrandner, Florian
Two New Features in Discrete Choice Experiments to Improve Willingness to Pay Estimation that Result in New Methods: Separated (Adaptive) Dual Response
Management Science
Selected
2017 Schlereth, Christian
Skiera, Bernd
Do Disclosures of Customer Metrics Lower Investors' and Analysts' Uncertainty, But Hurt Firm Performance?
Journal of Marketing Research
Selected
2017 Bayer, Emanuel
Tuli, Kapil
Skiera, Bernd
What Should Be The Dependent Variable In Marketing-Related Event Studies?
International Journal of Research in Marketing
Selected
2017
Skiera, Bernd
Bayer, Emanuel
Schöler, Lisa
How to Set Up Profitable Deal-of-the-Day Promotions
Interfaces
2017
Skiera, Bernd
Reiner, Jochen
Visualizing Asymmetric Competition among More than 1,000 Products Using Big Search Data
Marketing Science
Selected
2016 Ringel, Daniel
Skiera, Bernd
Data, Data and even more Data: Harvesting Insights from the Data Jungle
GFK Marketing Intelligence Review
2016
Skiera, Bernd
Advance Payment Systems: Paying Too Much Today and Being Satisfied Tomorrow
International Journal of Research in Marketing
Selected
2015 Schulz, Fabian
Schlereth, Christian
Mazar, Nina
Skiera, Bernd
What makes deal-of-the-day promotions really effective? The interplay of discount and time constraint with product type
International Journal of Research in Marketing
Selected
2015 Eisenbeiß, Maik
Wilken, Robert
Skiera, Bernd
Cornelissen, Markus
Social Media and Academic Performance: Does the Intensity of Facebook Activity Relate to Good Grades?
Schmalenbach Business Review
2015
Skiera, Bernd
Hinz, Oliver
Spann, Martin
Customizing Social Media Marketing
Sloan Management Review
2015 Schulze, Christian
Schöler, Lisa
Skiera, Bernd
Measurement of preferences with self-explicated approaches: A classification and merge of trade-off- and non-trade-off-based evaluation types
European Journal of Operational Research EJOR
Selected
2014 Schlereth, Christian
Eckert, Christine
Schaaf, René
Skiera, Bernd
On the Edge of Buying: A Targeting Approach for Indecisive Buyers Based on Willingness-to-Pay Ranges
Journal of Retailing
Selected
2014 Dost, Florian
Wilken, Robert
Eisenbeiß, Maik
Skiera, Bernd
Empirical Generalizations in Search Engine Advertising
Journal of Retailing
Selected
2014 Abou Nabout, Nadia
Lilienthal, Markus
Skiera, Bernd
Not All Fun and Games: Viral Marketing for Utilitarian Products
Journal of Marketing
Selected
2014 Schulze, Christian
Schöler, Lisa
Skiera, Bernd
The Impact of Buy-Now Features in Pay-per-Bid Auctions
Journal of Management Information Systems
Selected
2014
Reiner, Jochen
Natter, Martin
Skiera, Bernd
A Comparison of Different Pay-per-Bid Auction Formats
International Journal of Research in Marketing
Selected
2014
Kim, Ju-Young
Brünner, Tobias
Skiera, Bernd
Natter, Martin