Faculty of Economics and Business Administration Publications Database

Author

Prof. Dr. Thomas Otter


Department

  • Marketing

Chair

  • Chair of Services Marketing

Academic / Professional Positions

  • Since 2007:   Professor, Goethe University, Frankfurt, Germany
  • 2003 - 2007:  Assistant Professor, Ohio State University, USA
  • 2002 - 2003:  Assistant Professor, University California, Riverside, USA

Education

  • 2001:  Dr. rer. soc. oec., WU Wien, Austria, Thesis: Conjointanalyse zur Messung und Erklärung von Markenwert
  • 1995:  Magister rer. soc. oec., WU Wien, Austria

Research Interests

  • Bayesian Methods and Applications in Marketing
  • Choice Modeling
  • Conjoint Measurement
  • Effectiveness of Marketing Actions

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Author Publications

Bayesian estimation of the random coefficients logit from aggregate count data
Quantitative Marketing and Economics
2014 Zenetti, German
Otter, Thomas
Successive Sample Selection and its Relevance for Management Decisions
Marketing Science
Selected
2013 Wachtel, Stephan
Otter, Thomas
The Dimensionality of Customer Satisfaction Survey Responses and Implications for Driver Analysis
Marketing Science
Selected
2013 Büschken, Joachim
Otter, Thomas
Allenby, Greg M.
Implications of Linear versus Dummy Coding for Pooling of Information in Hierarchical Models
Gabler Verlag / Springer Fachmedien
2012
Otter, Thomas
Kosyakova, Tetyana
Testing Models of Strategic Behavior Characterized by Conditional Likelihoods
Marketing Science
Selected
2011
Otter, Thomas
Gilbride, Timothy J.
Allenby, Greg M.
Measurement of Self- and Cross-Price Effects
Edward Elgar Publishing Ltd
2009 Qing, Liu
Otter, Thomas
Allenby, Greg M.
An Integrated Model of Choice and Response Time
Journal of Marketing Research
Selected
2008
Otter, Thomas
Allenby, Greg M.
van Zandt, Trish
Dependent Poisson Race Models and Modeling Dependence in Conjoint Choice Experiments
Psychometrika
2008 Ruan, Shiling
MacEachern, Steven
Otter, Thomas
Dean, Angela M.
Choice Models in Marketing: Economic Assumptions, Challenges and Trends
Foundations and Trends in Marketing
2008 Chandukala, Sandeep R.
Kim, Jaehwan
Otter, Thomas
Rossi, Peter E.
Allenby, Greg M.
Sequential Sampling Models of Choice: Some Recent Advances
Marketing Letters
2008
Otter, Thomas
Johnson, Joe
Rieskamp, Jörg
Allenby, Greg M.
Brazell, Jeff D.
Diederich, Adele
Hutchinson, Wesley J.
MacEachern, Steven
Shiling, Ruan
Townsend, Jim
Investigating Endogeneity Bias in Marketing
Marketing Science
Selected
2007 Qing, Liu
Otter, Thomas
Allenby, Greg M.
Heterogeneity Distributions of Willingness-to-Pay in Choice Models
Quantitative Marketing and Economics
2007 Sonnier, Garrett
Ainslie, Andrew
Otter, Thomas
Adjusting Choice Models to Better Predict Market Behavior
Marketing Letters
2005 Allenby, Greg M.
Fennel, Geraldine
Huber, Joel
Eagle, Thomas
Gilbride, Timothy J.
Horsky, Dan
Kim, Jaehwan
Lenk, Peter
Johnson, Rich
Ofek, Elie
Orme, Bryan
Otter, Thomas
Walker, Joan
Capturing Consumer Heterogeneity Using the Bayesian Heterogeneity Model
Springer Vienna
2005
Otter, Thomas
Frühwirth-Schnatter, Sylvia
Tüchler, Regina
Capturing consumer heterogeneity in metric conjoint analysis using Bayesian mixture models
International Journal of Research in Marketing
Selected
2004
Otter, Thomas
Tüchler, Regina
Frühwirth-Schnatter, Sylvia
Bayesian Analysis of the Heterogeneity Model
Journal of Business & Economic Statistics
Selected
2004 Frühwirth-Schnatter, Sylvia
Tüchler, Regina
Otter, Thomas
An Exploratory Investigation of Vienna''s Competence of Production for Selected Products
transfer - Werbeforschung & Praxis
2002 Menches, Barbara
Otter, Thomas
Schweiger, Günter
Measuring and Explaining Brand Equity by Conjoint Analysis
Service Fachverlag
2001
Otter, Thomas
Conjoint-Analysis und Hemisphericity: The Effect of Presentation Format and Involvement on Predictive Validity
Marketing - Zeitschrift für Forschung und Praxis
2000 Strebinger, Andreas
Hoffmann, Sabine
Schweiger, Günter
Otter, Thomas
The Influence of Country of Origin and Brand on Product Evaluation and the Implications thereof for Location Decisions
CEMS Business Review
1997 Schweiger, Günter
Otter, Thomas
Strebinger, Andreas
Made in Austria – An Asset for Austrian Brands
Series of the Austrian Economic Association
1995 Schweiger, Günter
Friederes, Gereon
Strebinger, Andreas
Rehrl, Ingrid
Otter, Thomas