Faculty of Economics and Business Administration Publications Database

Author

JunProf. Dr. Jochen Reiner


Department

  • Marketing

Chair

  • Juniorprofessor for Marketing

Academic / Professional Positions

  • Since 02/2015: Junior Professor for Marketing, Goethe University Frankfurt, Germany
  • 08/2013 - 02/2015: Post-Doctoral Researcher, Goethe University Frankfurt, Germany

Education

  • 2013: Dr. rer. pol., Goethe University Frankfurt, Thesis: Innovative Pricing and Promotion Mechanisms in Retailing
  • 2009: Master of Science, University of Groningen, the Netherlands
  • 2007: Master of Business Administration & Engineering, HS Furtwangen, Germany
  • 2005: Diplom Wirtschaftsingenieur (FH), HS Furtwangen, Germany

Research Interests

  • Retailing
  • Marketing Analytics
  • Digitalization
  • Pricing
  • Economics of Retail Innovations, e.g., Innovative Pricing and Promotion Mechanisms

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Author Publications

Prospect theory in a dynamic game: Theory and evidence from online pay-per-bid auctions
Journal of Economic Behavior and Organization
2019
Brünner, Tobias
Reiner, Jochen
Natter, Martin
Skiera, Bernd
Regression Analysis
Springer
2019
Skiera, Bernd
Albers, Sönke
Reiner, Jochen
Helping Merchants to Assess the Profitability of Deal-of-the-Day Promotions
Interfaces
2018
Reiner, Jochen
Skiera, Bernd
How to Set Up Profitable Deal-of-the-Day Promotions
Interfaces
2017
Skiera, Bernd
Reiner, Jochen
Decomposing the effects of online customer reviews on brand, price, and product attributes
International Journal of Research in Marketing
Selected
2015 Kostyra, Daniel
Reiner, Jochen
Natter, Martin
Klapper, Daniel
The Impact of Buy-Now Features in Pay-per-Bid Auctions
Journal of Management Information Systems
Selected
2014
Reiner, Jochen
Natter, Martin
Skiera, Bernd
A Cross-National Investigation into the Marketing Department’s Influence within the Firm: Towards Initial Empirical Generalizations
Journal of International Marketing
2011 Verhoef, Peter C.
Leeflang, Peter
Reiner, Jochen
Natter, Martin
Baker, William
Grinstein, Amir
Gustafsson, Anders
Morrison, Pamela
Exciting Commerce
Rijksuniversiteit Groningen
2011
Reiner, Jochen
Natter, Martin
Skiera, Bernd