Faculty of Economics and Business Administration Publications Database

Journal

Journal of Marketing


Selected

Journal Publications

Can Advertising Investments Counter the Negative Impact of Shareholder Complaints on Firm Value?
Journal of Marketing
Selected
2019 Pennings, Joost M.E.
Wies, Simone
Hoffmann, Arvid O.I.
Aspara, Jaakko
Device Switching in Online Purchasing: Examining the Strategic Contingencies
Journal of Marketing
Selected
2018
de Haan, Evert
Verhoef, Peter C.
Wiesel, Thorsten
Gambled Price Discounts: A Remedy to the Negative Side Effects of Regular Price Discounts
Journal of Marketing
Selected
2015 Alavi, Sascha
Bornemann, Torsten
Wieseke, Jan
Not All Fun and Games: Viral Marketing for Utilitarian Products
Journal of Marketing
Selected
2014 Schulze, Christian
Schöler, Lisa
Skiera, Bernd
Corporate Social Responsibility in Business-to-Business Markets: How Organizational Customers Account for Supplier Corporate Social Responsibility Engagement
Journal of Marketing
Selected
2013 Homburg, Christian
Stierl, Marcel
Bornemann, Torsten
Product Design for the Long Run: Consumer Responses to Typical and Atypical Designs at Different Stages of Exposure
Journal of Marketing
Selected
2013
Landwehr, Jan R.
Wentzel, Daniel
Herrmann, Andreas
Linking Customer and Financial Metrics to Shareholder Value: The Leverage Effect in Customer-Based Valuation
Journal of Marketing
Selected
2012 Schulze, Christian
Skiera, Bernd
Wiesel, Thorsten
Seeding Strategies for Viral Marketing: An Empirical Comparison
Journal of Marketing
Selected
2011
Hinz, Oliver
Skiera, Bernd
Barrot, Christian
Becker, Jan
It's Got the Look: The Effect of Friendly and Agressive "Facial" Expressions on Product Liking and Sales
Journal of Marketing
Selected
2011
Landwehr, Jan R.
McGill, Ann L.
Herrmann, Andreas
Referral Programs and Customer Value
Journal of Marketing
Selected
2011 Schmitt, Philipp
Skiera, Bernd
van den Bulte, Christophe
Customer Equity Sustainability Ratio: A New Metric for Assessing a Firm´s Future Orientation
Journal of Marketing
Selected
2011
Skiera, Bernd
Bermes, Manuel
Horn, Lutz
Pay What You Want: A New Participative Pricing Mechanism
Journal of Marketing
Selected
2009
Kim, Ju-Young
Natter, Martin
Spann, Martin
Implementing the Marketing Concept at the Employee–Customer Interface: The Role of Customer Need Knowledge
Journal of Marketing
Selected
2009 Homburg, Christian
Wieseke, Jan
Bornemann, Torsten
Customer Equity - An Integral Part of Financial Reporting
Journal of Marketing
Selected
2008 Wiesel, Thorsten
Skiera, Bernd
Villanueva, Julian