Faculty of Economics and Business Administration Publications Database

Data, Data and even more Data: Harvesting Insights from the Data Jungle

Authors:
Source:
Volume: 8
Number: 2
Pages: 10 - 17
Month: November
ISSN-Print: 1865-5866
Link External Source: Online Version
Year: 2016
Abstract:

Mathematical skills are a precondition for generating insights from data, but marketers need to react to diverse challenges to improve customer value.

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