Faculty of Economics and Business Administration Publications Database

Visualizing asymmetric competitive market structure in large markets

Authors:
Ringel, Daniel
Abstract:

Visualizing competitive relationships in large markets (i.e., markets containing over 1,000 products) is challenging. We discuss a new model called DRMABS (Decomposition and Re-assembly of MArkets By Segmentation) for such applications. DRMABS combines methods from multiple research disciplines such as biology, physics, computer science, and sociology with a new method of submarket-centric mapping to visualize asymmetric competition in large markets in a single two-dimensional map.

Year: 2018
Link External Source: Online Version
Book Title: Handbook of Marketing Analytics
ISBN: 9781784716745
Editor: Natalie Mizik, Dominique M. Hanssens
Publisher: Edgar Elgar
Pages: 431-447
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